Category: Blogging (page 1 of 4)

Six Things You Need To Do To Optimize Your Website

Maintaining your website on the first positions in Google is a crucial aspect for your business, especially if you are looking to reach a specific target audience. When your website is not up to date, you will lose many opportunities, and your business will fade amongst the competition. Here are six efficient methods to optimize your website:

Analyze your site and the competition

Owning a website is a necessity in the digital world today, but many companies just build the site, leaving it to rot online and to become old. Make a brief analysis of your website and make sure the information is up to date. Of course, you also need to check your competition and to see what keywords they are using. Don’t forget that users always appreciate quality content.

Check if the website is mobile-friendly

Today, users access information on the internet using mobile devices more, such as tablets and smartphones. It is why your website must show correctly on any screen. Google does not like non-mobile friendly websites, and you will be penalized. It is easy to create a mobile version for your website with WordPress themes, one of the most popular Contents Management Systems used today.

Use HTTPS

The difference between HTTP and HTTPS is enormous when it comes to the security of accessing web pages. Implementing an SSL certificate will ensure your visitor’s safety, and it will give them a safe environment for a card and PayPal payments. Moreover, Google inevitably favors HTTPS websites.

Check the page speed

The speed of page loading is an essential factor in retaining visitors and reducing the bounce rate. A site that loads slowly will increase the time required by a visitor to find what he wants, and many will renounce visiting such a website in the future. If you’re going to improve the speed of loading elements on the site, you can activate the GZIP compression and reducing CSS, HTML, and JavaScript components. In WordPress, you can find many plug-ins adjusting these settings and making these changes automatically.

Update your content

The optimizing process of a website will continue even after its launch. The content must always be attractive and new. Make a habit in writing an article for your blog every week and in checking the rankings of your pages every month. A minor change of words or some improvements in the speed of page loading could mean a greater Google visibility and more online success.

Web hosting

Yes, is an important SEO aspect, although many neglect it. If you have a website hosted in the USA, it will load slower for visitors in Europe unless it is displayed from a European server. In other words, you company with data centers everywhere in the world, so your website would load fast for any visitor from any corner of the world.

The makes sure your website is always online and easy to find by everyone. If your site is offline, even for a few minutes, a Google crawler might try to visit the website right at that moment. Not finding the website would clearly hurt your rankings, and you will need months to get them back.

The Business of Body Language: What Some Nonverbal Cues Mean to Making a Sale

Listening to a customer with both the ears and the eyes will lend a hint as to what that customer is really thinking or feeling. Nonverbal communication is considered one of the most significant forms of communicating. Facial expressions, gestures, and body language are important factors in nonverbal cues. Learning to recognize what the client’s eyes say can make or break a sale.


Nonverbal Body Language

Nonverbal communication is sending and receiving messages that are on the visual side versus the spoken side of communicating. Nonverbal cues can be made through gesture, touch, body language, facial expressions, clothing, hairstyles, or voice pitch and quality.

For those working is sales, marketing or business management, positive nonverbal body language, according to Entrepreneur Magazine can be indicated with a brief touch of the hand which indicates building a relationship or placing the hand under a chin indicates a person is trying to make a decision.

Negative body language is often indicated by crossing the arms, a nose rub which is linked to deception, feet pointed toward the door indicating the person is done with a discussion, or one of the most common- invading one’s personal space by getting physically too close to a person.

Facial expressions are generally emotional indicators and can last only a small amount of time but can give great insight into what a person is truly thinking.

Nonverbal Trumps Verbal

The website for Performance Learning Systems which provides training for teachers and educators, quoted a nonverbal expert, Patrick W. Miller who said that if there is a difference between verbal and nonverbal communications, “nonverbal will win hands down.” Glenn Ebersole, a strategic thinking business coach, wrote that “nonverbal behaviors make up a large percentage of our daily interpersonal communication.” Regardless of the type of business one is in, reading nonverbal communications is vital to successfully enhancing one’s own communications skills.

Nonverbal Communications is Two-Way Communications

While learning to recognize nonverbal cues from customers and clients is critical to the entire sales, marketing, and communications process, it is also critical to remember that communications is a two-way process. Professionals working with customers will want to learn to keep their nonverbal communications in check.

Reading Nonverbal Language

Ebersole recommended several ways to reading nonverbal behaviors including training oneself to look for the nonverbal communications that don’t necessarily match the person’s words, keeping appropriate eye contact, and becoming a lifelong learner on learning to recognize and interpret nonverbal communications.

Listening to what the customer says is important but watching and picking up on how the customer reacts with nonverbal communications is just one more way to enhance the sales process.

Road Rage

During the summer, there are many women driving families here and there for various activities. And often you may hear or read stories about angry highway confrontations in the paper and on the nightly news. What is happening on the nation’s roadways? Road rage is the answer. These incidents seem to be escalating.


 
 

As you drive down the street, you may look into your rear view mirror and see the driver tailgating you flashing their headlights and shaking a fist at you because you are doing the speed limit. How did you get into this situation?

Has this ever happened to you? A driver rushing into a parking space that you were patiently waiting. Another car suddenly pulls out in front of you making you break suddenly. A speeding car passing you in the rain splashing water on your window momentarily blinding you. Each of these actions, and hundreds like them, could set off a violent reaction in a raging driver. Why take the chance? You should never do something that could cause you to be the target of an aggressive driver’s anger.

Take care to learn the following points for safe driving:

Don’t put yourself in harm’s way: Avoid cutting off, pulling out in front of, or impeding other vehicles.

Never make eye contact with an irate driver: If you accidentally offend someone, let it go! Keep your hand firmly planted on the steering wheel.

Drive defensively: Always assume that the other car will pull out or dart in front of you. Stay alert to road conditions:

Don’t drive too fast in inclement weather or on slippery roads. Let other drivers pass easily if they wish to go faster than the speed that you find comfortable.

Now you may have an idea of road rage, use the following when driving:

Never drive when you are angry or upset.

Avoid frustrating situations: Plan ahead.

Allow plenty of time to reach your destination.

Take a slow, deep breath and let it out slowly. Repeat until you feel the stress leave your body.

Visualize yourself in a relaxing, happy situation.

Consider the consequences of angry and aggressive driving/drivers. Drive in a safe, sane manner. Courtesy makes everyone feel better.
drivers out there. Use your head; don’t lose your head. Happy motoring!

Stroke Diagnosis: These are Methods for Assessing Risk and for Diagnosing a Stroke

Arterial Tests

Exams can be done to check for artery blockages or hemorrhages, as well as atherosclerosis. Arteriography is done by inserting a catheter (a thin tube) into cerebral arteries such as the carotid or vertebral arteries. This test gives a better view of the brain vessels by injecting imaging dye into said arteries. X-rays are then taken.

Carotid ultrasound, another arterial diagnostic test, uses high-frequency sound waves (no radiation) to produce live and still shots of the carotid arteries, where atherosclerosis can develop. Artery stenosis, or narrowing, can be measured and blockages can be detected. Ultrasound is a good screening test to determine the risk of an ischemic stroke.

Brain Scans

Two different brain exams can detect artery blockages, hemorrhages, and artery malformations. Computerized tomography, also referred to as a “cat scan”, is a form of x-ray that captures 3-dimensional images of the head and neck. It is a good , quick test to diagnose a hemorrhagic stroke. MRI, or magnetic resonance imaging, uses a strong magnet (no radiation) to also get 3-D shots of the brain, showing optimal pictures of the brain tissue affected by ischemic stroke.

Heart Imaging

Ecocardiography, or heart ultrasound, works on the same principle as carotid ultrasound, by taking images with high frequency sound waves. This diagnostic test can determine heart defects such as valve malformations or irregular heart beats, that can cause clots which can travel to the cerebral arteries and cause ischemic strokes. For further reference: http://www.mayoclinic.com.

The Impact of Stress on Chronic Illness

Chronic Illness in the Modern World

The leading causes of mortality and morbidity in the Western world, since the beginning of the twentieth century, are no longer infectious diseases, but chronic illnesses including diseases of the heart, cerebrovascular diseases, cancer, chronic obstructive pulmonary diseases and diabetes, which develop slowly over an extended period of time and tend to affect people across the lifespan disrupting their quality of life. It is estimated that one in five employees experience high levels of stress and £3.7 billion is lost, in terms of production, each year as a result.

Stress and stress-related diseases, as Vollrath points out, are the health scourge of modern times and are one of the reasons why health psychology, the purpose of which is to explain the psychological factors which give rise to the health compromising behaviours which contribute to the aetiology of such illnesses with a view to preventing them, has been one of the fastest growing disciplines in psychology since the 1980s.

 
 

Chronic Stress

If stress is chronic, in the sense that it is ongoing and longer lasting than acute stress, it can lead to longer term disturbance of the behavioural and biological processes contributing to disease development. Hans Selyes research in 1956 &1976 suggested that physical reactions to stress involve three phases which he termed the general adaptation syndrome: the alarm reaction, similar to the fight-or-flight syndrome which involves change in heart rate, respiration and perspiration as the body attempts to regulate its temperature; resistance, which occurs when stressors persist and the body works hard to produce the physical changes needed to cope with them including the release of adrenaline, noradrenaline and cortisol; and exhaustion, which occurs when resources have been depleted and organ systems that were weak in the first place, or heavily involved in the resistance process, become associated with wear and tear.

Vulnerable Groups

Research by Kiecolt-Glaser et al. who are particularly at risk of experiencing chronic stress responses, have found an increased vulnerability to disease as a result of immune changes. Similarly, Steptoe et al, found higher levels of peri-natal mortality, childhood accidents, diabetes and CHD and cancers among those in lower socioeconomic groups, where chronic stress is more common.

Stress & Cancer Progression

Although caution is advised where drawing conclusions from studies into the relationship between stress and coping and cancer progression, due to mixed evidence, some human studies, such as that by Rosch in 1996, do show that stress influences tumour cell mutation by slowing down the cell repair process as a potential result of hormonal activation and the release of glucocorticoids or the production of lymphocytes. A study by Palesh et al, of women who had metastatic or recurrent breast cancer tumours, also found that those who had reported traumatic life events, experienced a significantly shorter disease-free intervals.

Preventative & Treatment Interventions

While multiple variables are involved in the onset of chronic illness, stress, if not a contributing factor, certainly has an exacerbating effect. As such, health psychology interventions which reduce the impact of stressors and help individuals to cope with stressors are of key importance in both preventing the onset of chronic illness and encouraging treatment adherence and as a means of supplementing pharmacotherapy treatments with a view to promoting more positive health outcomes for those who have already been diagnosed.

Celebrities and their Causes: The Pitfalls of Celebrity Support

In the last few years celebrities have taken up residence in the world of humanitarianism. Traditionally, celebrities have held high-end dinner affairs or parties where they can do what they do best and give any ensuing funds to the needy of the world. But lately, they have taken the next step and have actually wanted to be photographed with the aforementioned needy. For most people, the visual juxtaposition of the grossly over privileged next to the appallingly deprived is jarring. Although there are moments of inspiration, more often than not, these photo-ops come across as feeble attempts to grab the spotlight.

It is not that celebrity causes are a bad thing. One need only to look to Oprah and Bono, the gold standard of celebrity humanitarianism, to see the capacity a celebrity has for positive change. The problem is that there is a real potential for serious harm. Most often damage is done when a celebrity speaks out of turn. When Bob Geldof responded to the G8’s promise of debt relief with “Mission accomplished” the whole issue lost its momentum. Scant attention was paid to the ensuing backpedaling of G8 countries and to the rigid conditions placed on the receiving countries.

In other situations, celebrities deign to speak from a position of knowledge and authority which are clearly absent. One case in particular springs to mind. One celebrity, who shall not be named, countered valid criticisms of her adoption process with the inane, “I’m saving a life” and that maybe other people should go out and save a life too. That same celebrity proceeded to justify her adoption process by saying that her actions have helped to set a precedent in a country where adoption laws are largely absent. The arrogance of this woman was astounding and the whole matter reeked of colonialism. The fact that she, who has limited education and experience in international affairs, , development issues, etc., honestly thinks that she should be shaping any country’s laws would be laughable if it were not so absurd. But somehow, she was deluded enough to think that being white and wealthy were sufficient credentials to ‘educate’ an African country on their adoption laws.

The fact is that people do listen to celebrities and because of this, celebrities and their pet projects can shape public perceptions and therefore, public priorities. Because there are so many contributing factors to the AIDS pandemic, issues which on the surface might appear to be unrelated can have a dire impact on efforts to curb the spread of AIDS. That is, campaigns or interventions which impact issues of social justice, poverty, human rights, family structures, and gender inequality will also impact the spread of AIDS.

The Facts about Neurontin®: Gabapentin Uses, Side Effects, Drug Interactions and Warnings

How does Neurontin® Work?

Researchers don’t know why Neurontin® works in the way that it does when it comes to nerve pain or with partial seizures caused by epilepsy. It is known that it has an effect on the calcium channels in the brain, and this may be why Neurontin® works for these conditions.

Is Neurontin® Right for You?

 

 
 

 

If there is a chance that one may be allergic to Neurontin®, one should not take this medication. If one is pregnant or planning to become pregnant, a doctor will only prescribe this medication if it is severely needed. Some women taking antiepileptic drugs have had children with birth defects. Researchers have found that Neurontin® may pass into breast milk, which could affect a nursing child. Speak with a doctor regarding any concerns regarding Neurontin® and pregnancy/nursing.

Neurontin® Drug Interactions

Taking Neurontin® with other medications could cause the effects of Neurontin® or the other medication to be different. Check with a doctor before taking any new drugs, prescription or over the counter, especially if starting to take antacids, hydrocodone, naproxen, or morphine.

Neurontin® Side Effects

Common side effects of Neurontin® include:

  • drowsiness
  • dizziness
  • unsteadiness
  • fatigue
  • vision changes
  • weight gain
  • nausea
  • dry mouth
  • constipation

If you experience tremors/shaking, swollen arms/legs, or loss of coordination, contact a doctor as these side effects may be serious.

Rare serious side effects may also occur, and one should contact a doctor as soon as possible. These side effects include:

  • mood/mental changes, which includes depression, suicidal thoughts, or other mental issues
  • severe stomach/abdominal pain
  • slow, fast, or irregular heartbeat
  • unusual bruising or bleeding
  • persistent sore throat, fever, or cough
  • pain or redness of the arms/legs
  • trouble breathing
  • hearing loss

Also watch for symptoms of an allergic reaction when first starting Neurontin®. Symptoms include shortness of breath, rash, itching, severe swelling, severe dizziness and trouble breathing. If these symptoms occur, seek medical attention as soon as possible.

All side effects may have not been reported. If a symptom develops contact a doctor or pharmacist for assistance. Side effects may be reported to the FDA at 1-800-FDA-1088.

Neurontin® Warning

Do not stop taking this medication without speaking to a doctor or medical professional. One should not stop taking this medication suddenly, as it may cause seizures and other side effects. Wean off the medication slowly, exactly as advised by a doctor or medical professional.

History of Brownells: Bob Brownell Turns Adversity Into Business Success

Adversity was the impetus for the founding of Brownells, one of the most successful family-owned and operated companies in the firearms industry. Had founder Bob Brownell not been stricken with a devastating illness, Brownells might not exist today.


During a recent interview with us, Frank Brownell, Bob’s son, recounted his father’s early business dealings.

Cement Highway into Montezuma, IA

The first cement highway into Montezuma, Iowa, where Bob Brownell’s relatives lived, was buit in 1937 and Brownell saw a business opportunity. Not a single gas station had been errected along the 60-mile stretch of road. So, Brownell opened a full-service, 24-hour gas station, complete with a companion Maid Rite, a mid-Western, franchised hamburger sandwich shop.

Illness Strikes Bob Brownell

A year later, and as a result of opening car radiators that used alcohol, Brownell became seriously ill. Medical specialists confirmed he suffered from an allergy to alcohol, which developed into a syndrome that affects a person’s balance to the point that those stricken actually fell over.

Brownell ended up flat on his back with a business to run and wife and three kids to support. He had no income from the gas station because he used his salary to pay the help who replaced him.

Brownell’s Early Pistolsmithing Days

“As a result, Dad started pistolsmithing – on his chest,” Frank remembered. “He’d been pistolsmithing since he was 12 years old. Always a tinkerer, assembling and disassembling everything, he particularly loved handguns.

“Then World War II hit and times got even worse. Gas and tires weren’t available and everything was rationed. The family depended on Dad, but he was sick. He was forced into doing more and more gun work.”

The lack of parts during the war mean everything had to be repaired, which played right into Brownell’s genius. He understood firearms mechanisms innately. He could simply look at a gun and understand how it worked. He also started bluing firearms. Soon the Shell Station morphed into a pistolsmithing business.

As time passed, medication helped Bob conquer the illness. Back on his feet, he aggressively led his fledgling company to success.

From Gunsmith Mart to Brownells

During the early days, Brownell wrote about gunsmithing, to promote his business. He also advertised his new venture, the Gunsmith’s Mart, in the NRA’s Rifleman magazine. The business name also changed several times before becoming simply Brownells.

There was little doubt the family business would cascade though Brownell generations. Young Frank worked doing whatever he could. But, he wasn’t allowed to officially apply for work at Brownells until he completed college and a stint of at least three years at another job.

The same rule applied to Bob’s grandsons. Frank’s son, Pete, spent five years outside the business before returning to Montezuma and Brownell’s.

Frank and Pete Brownell Move Brownells into the Future

Today, Frank and Pete, chairman and president, rely on Bob’s blend of ingredients – a concoction of Business 101 laced with a heavy dose of old-fashioned ethics – that made Brownell’s early business recipe so palatable to consumers.

“Dad’s philosophy was straight forward,” Frank explained. “He focused on three key elements: offering a wide array of products; delivering them to customers quickly; and unconditionally guaranteeing every item sold. Selection. Service. Satisfaction. That was his formula for success.”

Bob Brownell died in 1991, but he lives today through Frank and Pete. They don’t waver from Bob’s original business recipe but occasionally add a few spices of their own, to satisfy customers’ ever-changing tastes.

The Increase of Allergy Illnesses: The Rise of Asthma and Eczema in Modern Society

This has triggered much study on the relationship between the environment and health and illnesses caused by modern industrialized living. The impact of allergies has resulted in new diagnostic procedures and therapeutic treatments and it has created a new market for the pharmaceuticals and food industries. Prescription and over-the-counter anti-allergy medications are one of the most common drugs purchased.

Allergies and Asthma Increase in Industrialized Society

Allergies and related diseases have become a global problem with the progress of industrialization, pollutions pumped into the air and the increased use of chemicals in both the developed and developing world. By the mid-1900s, asthma had become an epidemic among children living in many major North American cities and there were rising rates of hay fever, asthma and eczema in most industrialized areas. A wide variety of immunological sensitivities continue to emerge as scientists and clinicians struggle to understand the causes and mechanisms of allergic and autoimmune reactions. Disorders involving food intolerances are also steeply rising as our food becomes more and more processed and laden with additives. Food and cosmetic companies have used the public awareness to market items in sometimes less than accurate methods.

Increase in Mortality Due to Asthma in Children

Preventable deaths from asthma occur due to a lack of awareness of the seriousness of the disease and its triggers, particularly in children. Since 1960, rates of deaths caused by asthma has risen steadily in all age groups, though it is highest among children. By 1966, in the US had become the fourth most common cause of death among children, after vehicle accidents, cancer and respiratory infections. Some researchers linked the increase in cases of deaths due asthma among children to the popularity of the medication corticosteroids, which suppresses the immune system, nine years earlier.

Although not all asthma is caused by allergies, the rise in asthma caused doctors to reconsider the severity and nature of allergic diseases at that time. In Western Europe, the prevalence of asthma, hay fever, allergic dermatitis and drug allergies doubled in the early 1980s. Comparisons between countries is difficult due to varying health care systems and socio-economic organization, similar patterns of asthma and other allergic diseases are reported in diverse areas of the world from Nigeria to Japan and Kuwait.

Recap: Hell’s Kitchen Season Six, Week Seven: Down One Member, the Blue Team Tries to Even Things Out

The September 1 episode picks up immediately following the unfortunate elimination of Robert, a promising contestant who left Hell’s Kitchen in season five due to health concerns and who just couldn’t get back in the groove after returning in season six.


After returning to the dorms, the men are quite vocal about the decision to keep Andy over Robert, and none of them feels like Andy will stick around much longer. The women express similar sentiments about Suzanne, who is more irritating than incompetent.

Hell’s Kitchen Taste Challenge

The following morning, a familiar competition returns to Hell’s Kitchen that challenges the contestants’ palettes – the taste test. One member from both the blue and red kitchens straps on a blindfold and, using only their taste buds, attempts to identify four different foods with each correct answer netting their team a point.

Van and Ariel face off first, and the women jump out to a two to one lead after Van cannot identify venison, pecans or cream cheese. Dave struggles during his turn as well, and after round two the red team leads four to two. The men still trail by two points going into the final round, and it’s up to the nearly departed Andy to save his team. He starts off on the right foot, identifying lychee nuts and pulling the men to within one. However, Andy misidentifies avocado and tuna, sending his team to the kitchen for a day’s worth of making sorbet and unloading trucks.

As part of their reward, the ladies head off to a bizarre restaurant where they eat dinner in total darkness (shown via infrared camera), while the men’s sustenance comes in the form of roast duck and scallops – thrown into a blender and served in shake form.

A Completed Dinner Service, Elimination

During dinner service, both teams get appetizers out in a timely fashion. For the first time ever in Hell’s Kitchen, a palette-cleansing sorbet is served between courses by a member from each team. Being short one chef already, the blue team struggles to maintain the rhythm established early on once Kevin is sent to the dining room on sorbet duty.

When Kevin and Ariel (who was also serving sorbets) return, both teams move on to entrees. The guys can’t seem to get things going again as they stand around looking confused, at which point Chef Ramsay orders the men to start listening and work together. The red team gets a similar lecture about working together when they suffer from a lack of communication that results in a dish of raw lamb being sent out. Sabrina, working the meat station, is ordered by Chef Ramsay to leave the kitchen and eat said undercooked lamb, and she complies without argument.

Tennille takes over the meat station and things pick back up in the red kitchen. However, Suzanne spoils the jovial mood when an entire table’s orders must be restarted because she can’t cook sea bass fast enough to complete the table. When Suzanne finally sends fish to the pass, it is undercooked, so she does what any good chef would – she blames it on someone else (that someone else being Amanda).

The closest the blue team comes to disaster is running out of mashed potatoes three tickets too soon. Chef Ramsay acknowledges the blue team’s dominance by declaring the ladies the losing team. Tennille – who has been nominated for elimination on numerous occasions – is now given the task of selecting two teammates to potentially go home.

Tennille selects Suzanne and Sabrina for their weak performances during dinner service. Chef Ramsay, in typical fashion, tells a third person – Amanda – to step forward as well. Sabrina pleads her case, and Chef Ramsay says he is looking for consistency but Sabrina has only been “consistently crap.” Ultimately, Suzanne and Sabrina get back in line while Amanda takes off her jacket and leaves Hell’s Kitchen.